Redesigning Financial Services

Welcome to the research platform Redesigning Financial Services. Founded in 2016, we are an interdisciplinary think tank dedicated to understanding the next evolution in financial services. Our platform is based on the premise that a focus on consumer behavior is key to thriving in fast-moving, complex environments.

Our Mission

A digital wave is changing financial services for the better. Technological advances are enabling new business models while millennials are demanding a new user experience. This dynamic environment offers both risks and many opportunities for all actors in financial services.

It is in this context that our research platform seeks to help financial service providers navigate the digital revolution in financial services. We do this by virtue of building an interdisciplinary “knowledge network”, offering tailored analyses with a focus on customer experiences, and designing effective interventions to transfer insight into impact.

From Insight to Impact

Redesigning Financial Services is an independent think tank founded by the Institute for Customer Insight at the University of St. Gallen (HSG), the Institute for Technology and Innovation Management at the Federal Institute of Technology (ETH), and EY. The RFS mission is to accelerate the structural transformation in the financial services industry in the interests of the customer.