Wealth advice

New players are challenging existing models with cheaper, seamless services.

The wealth management industry is also challenged by a number of disrupting trends – from automated services at lower costs and higher customization potential to customer empowerment tools like social trading platforms and the banking-as-a-platform movement. These developments risk commoditizing traditionally high value services at a time when customer expectations of personalization, efficiency and lower costs continue to grow.

Key trends

automated advice

Automated advice


Sharing knowhow


Advanced analitycs

natural language

Natural language

process as service





Increased competition, lower advantages of scale

Competition will increase further as manual processes are automated, virtual channels are utilized and core infrastructure is less costly. These trends will erode margins and advantages of scale for established players.

Decoupling of advisory and products

More advisory functions become automated, distributing wealth products via proprietary advisory channels.

Importance of brand and trust

As competition intensifies, the role of in-person managers and traditional institutions’ brand and customer trust will become more critical.

Two key questions


How will retail financial institutions prevent the erosion of deposits to new wealth products that now offer lower threshold for entry?


What are the differentiated services provided by traditional wealth managers that will remain difficult to automate and replicate by new entrants?